How To Build An Anti-Fragile Business

Ecommerce Playbook: Numbers, Struggles & Growth

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محتوای ارائه شده توسط The Ecommerce Playbook. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط The Ecommerce Playbook یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/squid-game-the-official-podcast">Squid Game: The Official Podcast</a></span>

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Squid Game: The Official Podcast

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The final season is here—and Squid Game: The Official Podcast is your ultimate companion to the end of the Game. Hosts Phil Yu and Kiera Please return once more to break down every shocking twist and betrayal, and the choices that will determine who, if anyone, makes it out alive. Will Player 456 and the cast of characters we’ve grown to love finally be able to dismantle the games for good? Or will the cycle continue? Alongside creators, cultural critics, and viral internet voices, Phil and Kiera provide their own theories for how the season ends, and what ⁠Squid Game⁠ ultimately reveals about power, sacrifice, and the systems that shape us. The biggest question isn’t who wins—it’s what it means to be human. Squid Game: The Official Podcast returns Friday, June 27th.

۴ سال پیش 1:13:27

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What kind of businesses aren't afraid? What kind of businesses actually get better under pressure? What kind of businesses will thrive in the aftermath of iOS 14.5? We answer these questions and share how to build an anti-fragile ecommerce brand in our monthly installment of the "One Topic with Taylor" series featuring Taylor Holiday, CEO of Common Thread Collective.

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#Business #Common Thread Collective #Weekly Roundup

How To Build An Anti-Fragile Business

Ecommerce Playbook: Numbers, Struggles & Growth

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published ۴ سال پیش

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333 قسمت

#Business #Common Thread Collective #Weekly Roundup

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Ecommerce Playbook: Numbers, Struggles & Growth

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Are Ecommerce Brands Suddenly Failing? 45:24

۳ روز پیش45:24

45:24

Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures? In this episode, we dive deep into exclusive industry data, consumer trends, and expert analysis to uncover what's truly happening behind the scenes in the ecommerce space.Join our panel of industry experts as we reveal: Why more brands than ever are filing for bankruptcy. The surprising trends impacting consumer spending. How major economic factors like tariffs and inflation are shaping the industry. Which brands are thriving—and who's at greatest risk. Don't get caught off guard. Watch now to discover what's happening, why it's critical for your brand, and how you can adapt to survive (and even thrive) during this turbulent time in ecommerce. Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

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6 Questions That Expose Weak Brands 10:38

۵ روز پیش10:38

10:38

Are you building a resilient brand or just delaying the inevitable? In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survival mode decision making to brand building under pressure, we break down what separates strong, adaptable brands from those on the edge of collapse. Topics We Cover: When to cut (and when to protect) your marketing spend How to justify brand investments under financial pressure What “healthy” CAC efficiency actually looks like Why some business models won't survive 2025 The biggest mistake brands make in market downturns When it's okay to walk away from your business Whether you're slashing CAC, navigating a P&L crisis, or questioning your business model entirely this episode is your gut check. Show Notes: Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months of Omnisend with code CTC20. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

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Can We Save the $1M Challenge? – We’re $577K Short 10:25

10 روز پیش10:25

10:25

We’re $423K into our 14-day, $1M revenue challenge—and the pressure is mounting. With just 6 days left, we’re $577K short of our goal. In this episode, Luke Austin breaks down: What’s working (returning customers are showing up) What’s not (new customer revenue is lagging) Why our efficiency is solid, but volume is the problem The high-stakes brand collab launching on June 26th that could make or break the challenge Can we still pull this off? The next few days are everything. Show Notes: Explore the PROPHIT System: prophitsystem.com Follow the full journey: https://commonthreadco.com/blogs/million-dollar-challenge Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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The Future of Ads According to Meta (Straight from the Summit) 45:45

12 روز پیش45:45

45:45

What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy. In this episode of the Podcast, VP of Paid Media, Tony Chopp, shares an exclusive insider recap of what Meta’s top brass revealed about the evolving ad platform and what it means for performance marketers. You’ll learn: Why Meta is obsessed with incrementality (and how it’s changing measurement forever) How creative diversity and fatigue are impacting ad performance What Meta’s new “Opportunity Score” and “Headroom Analysis” tools actually mean How AI is becoming customizable with profit and LTV signals What you should start doing today to future-proof your ad strategy This isn’t just another update—it’s a roadmap for what’s coming next. Show Notes: Explore the PROPHIT System: prophitsystem.com Get your ticket to the UGC Workshop: https://offers.youradmission.co/ugc-production-machine Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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Meta's New Setting Beat Our Old Campaign by 18% 17:39

17 روز پیش17:39

17:39

Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test. In this episode of the Podcast, Richard is joined by Tony and McCay to break down the results of a real A/B test comparing Meta’s new setting vs. standard 7-day click attribution. The outcome? An 18% lift in conversion value—from the exact same ads and budget. We’ll cover: What Incremental Attribution actually is Why it might replace geo holdouts How it works under the hood The exact test setup we used Real data and results What this means for the future of media buying If you're serious about getting more out of your Meta ad spend, this is a must-watch. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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2 Weeks to Make $1,000,000—Here’s the Plan 11:03

19 روز پیش11:03

11:03

We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a real-time challenge to generate an additional $1,000,000 in revenue profitably for one of our clients. Every day, we’ll document the actions, strategy shifts, wins, and losses required to hit this massive goal. No fluff. No filters. Just real execution and behind-the-scenes access to how we actually grow brands at scale. What You’ll Learn: How to structure a revenue forecast and daily targets The role of marketing calendars in driving growth How to adapt when you're behind goal How to identify and act on real-time performance insights Creative strategy, promo timing, and media spend adjustments that drive results What it actually takes to scale revenue profitably in 2025 Subscribe and turn on notifications to follow the challenge day by day. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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May Report Card Shocker: Under Budget but Over Profit? 17:11

24 روز پیش17:11

17:11

How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client report card—detailing key insights from over 60 brands we manage. We dive into: How we managed to underspend budget but still exceeded contribution margin forecasts. Real examples of price testing and rapid flash sale strategies. Actionable insights from our growth strategists on driving profit despite revenue misses. Discover what worked, what didn't, and how transparent accountability continues to drive real, profitable results for our clients. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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Story vs. Volume: The Creative Conflict Killing Your Ads 27:27

26 روز پیش27:27

27:27

Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of Podcast breaks down the critical tension between creative storytelling and the high volume ads required for success on platforms like Meta. Join Richard and Taylor as they discuss: How the best DTC brands successfully balance creative depth with ad volume. Why two distinct marketing rhythms are essential to growing your business. Practical strategies to empower your internal team while maximizing your external partners. How micromanagement undermines creativity and what you should do instead. Discover how to navigate the creative conflict that's quietly sabotaging your marketing performance and learn exactly what steps you need to take to start driving sustainable growth today. Show Notes: Go to https://bit.ly/4mFOWa1 to get 30% off your first 3 months of Omnisend with code CTC. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

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I Almost Lost My Business — Here's Exactly How I Fixed It 55:38

۴ weeks پیش55:38

55:38

In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly lost her seven figure ecommerce business—and exactly what she did to turn it around. From facing a payroll crisis that nearly shut her doors, to completely transforming her team's culture and operating systems, Tara shares powerful lessons on leadership, communication, and resilience. You'll discover: The pivotal moments that almost ended her business How transparent leadership radically changed her company culture The operating system she built to handle 450 new product launches per month Actionable tips to build a resilient business that thrives through adversity If you're an entrepreneur navigating tough times or seeking insights to scale sustainably, this episode is a must watch. Show Notes: Get our Global Accelerator Program: https://commonthreadco.com/pages/accelerator Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025 1:41:08

۵ weeks پیش1:41:08

1:41:08

In this episode of The Random Show, Taylor Holiday and Andrew Faris are back—new set, same chaos. They dive into the uncomfortable truths of e-commerce: zero barriers to entry, infinite competition, and the creative treadmill that never stops. If you’ve ever felt like you’re sprinting just to stay in place, you’re not alone. Why ecom profits get competed down to zero How “just take a thousand shots” became the default creative strategy What Andrew’s new brand launch reveals about market belief You’ll also hear their usual blend of philosophical rabbit holes, family, AI, and finding purpose. Show Notes: Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months with code CTC20. Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

Ecommerce Playbook: Numbers, Struggles & Growth

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Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why 32:36

۵ weeks پیش32:36

32:36

Meta just dropped a game changing attribution feature, and it could completely upend how you measure ad performance. In this episode of the Podcast, CTC’s VP of Paid Media Tony Chopp and Paid Social Manager McCay Rasmussen join Richard to break down Meta’s new incremental attribution setting—a behind-the-scenes update that uses continuous holdout testing to determine true incremental conversions in real time. We cover: What incremental attribution actually is How it compares to 1-day click, 7-day click, and 7+1 attribution Early test results from real ad accounts How this changes your media buying strategy going forward Whether this could finally bring an end to attribution guesswork If you're a performance marketer, media buyer, or brand owner, this is a must-watch. Show Notes: Explore the PROPHIT System: prophitsystem.com Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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CMOs: Stop Measuring, Start Creating Moments 12:02

۶ weeks پیش12:02

12:02

In this solo episode of the Podcast, Taylor shares a powerful lesson from Cozy Earth’s CMO, who broke free from the measurement rabbit hole to create a viral TikTok challenge that earned 10M+ impressions over Memorial Day weekend. If you’re a CMO, marketing leader, or operator stuck in the endless loop of attribution models and incrementality debates, this episode is your permission slip to zoom out. Taylor introduces the concept of “Best Available Truth”—a mindset shift that allows you to act with confidence even in the face of imperfect data. Learn how Cozy Earth leveraged their team, their product, and a simple idea to generate massive reach, build community, and create a moment that cut through the noise—without obsessing over the perfect CAC. What you’ll learn: Why chasing attribution perfection is a trap How to build a system that enables bold marketing ideas The behind-the-scenes of a 10M-view viral campaign What great CMOs do that no one else in the org can Ready to stop measuring and start creating? Hit play and get inspired. Show Notes: Join the Growth Strategy Deep Dive: https://webinar.commonthreadco.com/strategic-growth-grade Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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Diagnose Your Ecommerce Growth Potential in 5 Minutes 32:07

۶ weeks پیش32:07

32:07

Is your brand truly set up for growth? Or just treading water? In this episode of the Podcast, Taylor and Richard introduce CTC’s brand new Strategic Growth Scorecard—a 7-metric framework designed to help you quickly assess the strength of your growth engine. You’ll learn: Why we replaced ROAS with IMR (Incremental Marginal Return) The key metrics behind sustainable, efficient growth How to identify red flags in your customer acquisition strategy What separates brands that scale from those that stall If you’re an 8-figure brand trying to grow in today’s volatile market, this tool is built for you. Get instant clarity on your brand’s biggest growth opportunities—and where you’re most at risk. Show Notes: Download the scorecard: https://commonthreadco.com/blogs/coachs-corner/strategic-growth-grade-scorecard Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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95% of Ecommerce Businesses Are Worth NOTHING 31:03

۷ weeks پیش31:03

31:03

95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does. Taylor and Richard dive deep into: The real odds of building a valuable brand Why success in ecommerce is often delusional by design How to align your business model with your personal financial goals The traits that separate the 5% from everyone else If you’ve ever wondered whether your business is on the right path or what it takes to build one that truly matters this episode is for you. Show Notes: Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc .! Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group , Column, N.A. , and Evolve Bank & Trust , Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback . Working capital loans provided by Mercury Lending, LLC NMLS ID : 2606284.…

Ecommerce Playbook: Numbers, Struggles & Growth

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Daily Ad Tweaks Are Wasting Your Budget 33:17

۷ weeks پیش33:17

33:17

Are you obsessively tweaking your ad campaigns only to see flat results? In this episode of the Podcast, Richard sits down with Luke Austin, to expose why daily bid and budget changes are wasting your time and money. They dive into the root issue behind inconsistent performance: a lack of belief in the data. Luke shares the system CTC uses to align teams, set targets with confidence, and stop the reactive cycle. You’ll learn why geo holdout testing is the most trustworthy signal in media buying, and how shifting focus to creative output rather than micromanaging ad accounts is the real unlock for growth. If your team is stuck in the weeds, this conversation will show you how to rise above and operate with clarity. Stop second-guessing. Start scaling with confidence. Show Notes: Go to alialearn.com and mention our podcast on the demo, to get 30 days free and 20% off! Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread Explore the PROPHIT System: prophitsystem.com The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm…

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مشابه Ecommerce Playbook: Numbers, Struggles & Growth

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How To Build An Anti-Fragile Business