Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton

eCommerce MasterPlan

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.

Hit PLAY to hear:

• How crisis can be a catalyst for change
• The importance of product quality
• Focusing on storytelling to create connections with customers
• Their shift from discounts to premium pricing
• Expanding product range to counter seasonality

Key timestamps to dive straight in:

[04:29] Transitioned from telcos to eCommerce, varied sectors.

[09:11] Adapting business strategy to suit 2020 challenges.

[10:34] Customers and business addicted to discounts.

[14:02] Evolving fashion focus: understanding product, selling internally.

[17:11] Diversified product range drives year-round sales growth.

[18:35] Listen to Matt’s Top Tips!

Full episode notes here: https://ecmp.info/502

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