Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

eCommerce MasterPlan

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich.

Hit PLAY to hear:

• How Jenna got her start in eCommerce
• What she learned as Head of Growth at WGAC
• Lots of advice about how to build your business for growth
• Tips for handling content creation challenges today

Key timestamps to dive straight in:

[04:24] Career journey from banking to digital marketing.

[08:30] Who Gives a Crap: Sustainable toilet paper, global impact.

[11:44] Profits can be used in various ways.

[14:50] Strong brand, culture, risk, hiring, empowerment, evolving.

[17:56] Digital marketing dynamics have rapidly evolved.

[21:25] Listen to Jenna’s Top Tips!

Full episode notes here: https://ecmp.info/509

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