Lavigne Naturals With Jennifer Geneve

eCommerce Insiders: The Journey To Success

Jennifer Geneve, co-owner of Levine Natural Skincare, shares her journey in the skincare industry and the challenges and successes she has experienced. Growing up in a family of entrepreneurs, Jennifer was surrounded by business and decided to join her mother in running the family business. They started with a single product and expanded to a full skincare line. Despite the challenges of the pandemic, Jennifer and her team found motivation in customer reviews and focused on taking small steps forward. In this conversation, Jennifer Geneve, co-owner of Levine Naturals, discusses how the company navigated the challenges of the pandemic and adapted their business strategies. They stayed in conversation with retailers, went digital with QR codes and digital brochures, and improved their digital presentations and information. They also made tough decisions and prioritized products, used limited release product drops for marketing, and focused on catering to different customer personas. Jennifer emphasizes the importance of measuring and analyzing key performance indicators, providing exceptional customer service, and seeking help and advice from others in the industry.
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