Episode 93 - How to Create an Irresistible Culture for Customers and Team Members with Anthony Mink of Live Bearded

eCommerce Evolution

Building an irresistible culture. Creating raving fans. Treating your customers like friends of 10+ years. These are some of the philosophies that’s taken LiveBearded from a single product lifestyle business to now a leader in the men’s personal care space.

The only thing more impressive than Anthony Mink’s beard is the culture of raving fans he and co-founder Spencer Bryce have built together.

Mink has gone from traveling to 30 countries in 7 years to now having a warehouse, office and an incredible team.

This episode is critically important to any eCommerce company. Especially as competition heats up and more and more products are becoming commoditized.

Here’s a look at what we cover:

• Why culture is the most valuable asset you have
• How adding value should be your objective ...but this doesn’t always mean cash value.
• Why every touch point matters and how to create memorable experiences
• How Live Bearded has created its own mottos and lingo that fans have adopted.
• Treat your customers the way you would a friend of 10 years
• Your main job is to build raving fans
• Some crazy Live Bearded stories
• Plus more!