Episode 232 - Headless vs. Composable and What OmniChannel Means Today with Aaron Sheehan of BigCommerce

eCommerce Evolution

Aaron Sheehan and I go way back. We first met when Aaron used to work for an agency that OMG supported.

Now, Aaron is the Director of Competitive Strategy at BigCommerce. He brings a fresh perspective on the eCommerce industry, and a unique point of view on eComm platforms and the future of eComm technology.

Coincidentally, his office is only a quarter of a mile from mine. In hindsight, we probably should have recorded this show in person.

Here’s a look at what we cover:

• What is Headless, and how does it compare to Composable? Are these just buzzwords or trends that are here to stay?
• Aaron’s and my take on the state of eCommerce and why we see a prevailing “cautious optimism.”
• The eCommerce trends Aaron is most excited about and what omnichannel means today (vs. what it meant 10 years ago).
• When should you consider upgrading your tech stack, and where does the BigCommerce offering fit in the marketplace?