Episode 226 - Brand Building, Storytelling, and Working with Steph Curry and Other Pro Athletes

eCommerce Evolution

This episode of the eCommerce Evolution podcast is truly unique.

It's not uncommon for us to talk about branding, storytelling, and entrepreneurship. But in this episode, we also discuss faith, family tragedy, chasing your dreams, and nerd out a bit on basketball legends like Michael Jordan and Steph Curry.

Ashton Owens is living many kids’ dreams…but more importantly, he’s living his own. He works directly with Steph Curry, Klay Thompson, and other pro athletes. He runs Triple Threat - a creative agency specializing in branding and storytelling for pro athletes.

Ashton and I have a lot in common. We go to church together (how we met), share an affinity for professional basketball, lost a parent when we were teens, and experienced some fun and wild entrepreneurial journeys.

Here’s what we cover:

• How growing up in an entrepreneurial family and losing his father as a teenager shaped Ashton’s faith and professional accomplishments.

• How inviting Michael Jordan to his birthday party as a child influenced Ashton’s belief that the world is full of possibilities.

• The crazy story of Ashton’s first meeting with Steph Curry and Under Armor.

• The meaning behind the Steph Curry logo and how it relates to storytelling.

• Ashton's belief that most people count themselves out before they start and how to shift their thinking.

• Plus more!