Episode 217 - Cyber 5 2022: Recap, Surprises & Insights

eCommerce Evolution

Cyber 5 2022 is in the books!

In this episode, I’m joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM.

Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years, she has helped large brands with scaling on Amazon in the most competitive niches!

This year’s data was both fascinating and surprising. Some speculated that high inflation and economic concerns could squash the holiday sales rush and turn Cyber 5 into a downer. However, the data tells a VERY different story.

Here’s some of what we covered:

• How did Cyber 5 2022 compare to last year?
• How did BF compare to CM? When we looked at Amazon sales versus DTC sales, the answer was different.
• Did Prime Early Access - Amazon’s sale in October - impact Cyber 5 or holiday sales in general?
• What was the level of discounting this year vs. last year?
• How did ad costs change during Cyber 5?