Episode 196 - 8 Mistakes That are Killing Your Video Ad Performance

eCommerce Evolution

Andrew Eckblad is one of the sharpest video minds I know. He started in TV and film and even won a few Emmys. He was Frank Kerns’ “video guy” for over 10 years. Now he runs convertsmart and works with DTC brands making videos that convert on all platforms: Facebook, IG, YouTube, and TikTok.

In this episode, we focus on the 8 biggest mistakes he sees DTC brands making when it comes to video marketing.

Here’s a quick look at what we cover:

• How the pattern interrupt really needs to do more than interrupt - it also needs to frame the video.
• What the real goal of the first 5-10 seconds should be.
• How you need to lean into authenticity and what that looks like.
• What the ideal length of a video is after millions of dollars of testing.
• A simple yet HUGE recommendation for your CTAs (I’ve been guilty of making this mistake).
• How you might be overthinking your video strategy.
• Plus more!