Episode 156 - The Magic of Gated Launches with Jordan West of Little and Lively

eCommerce Evolution

How would you like to generate a whopping $250k in sales on a new product launch without running Facebook ads and without offering deep discounts? Sound impossible? It’s not. It’s the magic of Gated Launches.

So what’s a gated launch? It’s a product launch that’s only available to VIPs or top customers. While it may sound complex, it’s really not. It does take some work to build a VIP community. But, if you do it right, it’s actually pretty easy to maintain. In this episode Jordan West, founder and CMO of Little and Lively, a children’s apparel brand, breaks down how his gated launches have generated as much as $120k in sales in the first two hours after going live.

Here’s a look at what we discuss in this episode:

• The psychology behind gated launches and why they are so powerful
• How to build a healthy, vibrant VIP group that is low maintenance
• How to foster the proper buying mentality in your VIP group
• How to harness VIP feedback for new product development
• The secret of using personalized 1-to-1 videos
• Plus more