Episode 118 - Email Marketing in Times of Uncertainty with Dylan Kelley of Wavebreak

eCommerce Evolution

My guest today knows a thing or two about growing DTC eCommerce brands to 8 figures and beyond. His agency, Wavebreak, focuses on email, SMS and loyalty marketing for growing eCommerce brands. On today’s episode we talk about how email marketing has shifted in light of the pandemic and how it will likely continue to shift in the months and weeks ahead.

Here’s a quick look at what we cover:

• How to go on offense without being offensive
• How to build community and goodwill now
• How to stay true to your brand but adjust your message in light of the recent crisis
• Top email marketing mistakes to avoid
• How email, sms and loyalty programs work together