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Episode 1 - Creating eCommerce Landing Pages that Convert with Ezra Firestone
Manage episode 218762987 series 2452172
Today's guest is Ezra Firestone. Ezra is the founder and CEO of Smart Marketer, and a serial entrepreneur with over $18 Million in projected revenue from just two of his eCommerce lines. He is truly a wizard when it comes to traffic generation, email marketing, and really anything eCommerce related.
In today's episode, we talk about Ezra's initial claim to fame: landing pages. We'll spend most of our time talking about the 'money pages' on your site: product detail pages. Every conversion path passes through these pages, making them crucial to optimizing conversions. Ezra will share some of his favorite layouts, must-have elements, mistakes to avoid, as well as companies to learn from.
327 قسمت
Manage episode 218762987 series 2452172
Today's guest is Ezra Firestone. Ezra is the founder and CEO of Smart Marketer, and a serial entrepreneur with over $18 Million in projected revenue from just two of his eCommerce lines. He is truly a wizard when it comes to traffic generation, email marketing, and really anything eCommerce related.
In today's episode, we talk about Ezra's initial claim to fame: landing pages. We'll spend most of our time talking about the 'money pages' on your site: product detail pages. Every conversion path passes through these pages, making them crucial to optimizing conversions. Ezra will share some of his favorite layouts, must-have elements, mistakes to avoid, as well as companies to learn from.
327 قسمت
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