Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales, How A/B Testing Improves UX (#327)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

محتوای ارائه شده توسط Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

3M ago 22:11

MP3•خانه قسمت

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.
Topics discussed in this episode:

Why conversion rate optimization is crucial for ecommerce businesses
How understanding customer behavior can improve conversions
Why watching user replays and heatmaps reveals customer behavior
How pop-ups boost ecommerce conversions and engagement
What role website speed plays in conversion rates
How to effectively use data analytics to boost store performance

Links & Resources
Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/
Get access to more free resources by visiting the show notes at
https://t.ly/Covcl

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