How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New Stores, How to Use Keywords In Product Titles, Why a Long-term SEO Approach Works Best, How to Optimize Category Pages with Keywords (#337)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this podcast episode, we explore how to drive organic traffic in an AI-driven world.
Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs.
Mike dives into the essentials of SEO, offering practical tips and insights on optimizing your store for better organic reach. Discover how to leverage AI and SEO to boost your traffic and grow your online business.
Topics discussed in this episode:

• How AI has impacted SEO and the need to focus on fundamental best practices
• Optimizing category pages with targeted keywords and informative content to drive organic traffic
• Strategies for product page optimization, including using primary keywords in titles
• Taking a long-term, compounding approach to SEO rather than expecting instant results
• Why perfection isn't required, but pages should aim to be the best for the target keyword
• How focused SEO work can lead to significant improvements even for stores starting from scratch

Links & Resources
Website: https://pluginuseful.com/
Shopify App Store: https://apps.shopify.com/plug-in-seo
Get access to more free resources by visiting the show notes at
https://t.ly/hxO8l

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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