Media Buying Strategies for Increased ROAS and Growth

Ecom Experiences

Samir Balwani is the CEO of QRY, a media agency helping e-commerce and direct-to-consumer (DTC) brands accelerate their growth and increase revenue. Using a full-funnel advertising approach and experimentation process, QRY optimizes campaigns and identifies new opportunities. Before QRY, Samir was the Senior Manager of Digital Innovation and Brand Strategy at American Express.

In this episode…

When trying to scale, some mid-market e-commerce brands leverage fast-trending growth hacks, pursuing the latest shiny object purported to accelerate revenue. While this may lead to a brief surge, most of these brands encounter a plateau before plummeting. What strategies can you leverage to build an enduring brand?

As a media buying specialist, Samir Balwani recommends investing in full-funnel paid media campaigns. You can maximize ROAS and drive incremental growth for these campaigns by implementing data-driven processes to assess budgets, test brand awareness and conversion strategies, and monitor customers through the buying cycle. Samir partners with brands to optimize their budgets through forecasting and effective targeting.

Join Samir Balwani for the very first episode of Ecom Experiences as Chad Franzen of Rise25 interviews him about his media buying expertise. Samir shares his early victories as an entrepreneur, how he developed a niche for QRY, and the ideal audiences for the podcast.