Brand Recognition: An Essential eCommerce Strategy for Emerging Brands

Ecom Experiences

Emma Secombe is the Director of eCommerce at Vibe Jewelry, which produces jewelry inspired by St. John and designed by local artists. She has experience in sales growth, digital marketing, product assortment planning, merchandising, and art directing. As a seasoned e-commerce director in the fashion industry, Emma has worked for brands like Mark Cross, Paul Stuart, Inc., and 3x1.

In this episode…

As a brand specializing in nonessential products, it can be challenging to generate brand awareness, especially in the beginning. It often requires a tactical e-commerce strategy and a willingness to learn.

With expertise in fashion and a deep knowledge of e-commerce, Emma Secombe has spearheaded e-commerce efforts for an emergent jewelry brand. Having started from scratch, she recommends prioritizing fundamental efforts that create the most impact at the lowest costs, like streamlining the checkout experience and simplifying website navigation. To gain brand recognition quickly, you can leverage influencers to promote your products and develop engaging creative campaigns with high-quality images and videos. These efforts also aid in establishing an identifiable brand story.

Tune in to this episode of Ecom Experiences as Samir Balwani meets with Emma Secombe, the Director of eCommerce at Vibe Jewelry, to talk about brand recognition and e-commerce strategies for emerging brands. Emma shares how to select influencers for a broader reach, the qualities of a sustainable brand, and her e-commerce-heavy background in the fashion industry.