10 Automation Creation Hacks

Easy Email Marketing with Yael Keon

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محتوای ارائه شده توسط Yael Keon. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Yael Keon یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

حدود یک سال پیش 27:39

MP3•خانه قسمت

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well.

Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore.

So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what.

You’ll learn how to:

Plan out your automations and easily connect one to another
Name and organise your automations so you know exactly what your subscriber is experiencing
Identify which subscribers are worth connecting with more and which are best unsubscribed
Write your emails really quickly
Leverage saved content blocks and conditional content to design your emails fast

This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly.

If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop.

Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

100 قسمت

#Entrepreneur #Business #Marketing #Yael Keon

10 Automation Creation Hacks

Easy Email Marketing with Yael Keon

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well.

You’ll learn how to:

Plan out your automations and easily connect one to another
Name and organise your automations so you know exactly what your subscriber is experiencing
Identify which subscribers are worth connecting with more and which are best unsubscribed
Write your emails really quickly
Leverage saved content blocks and conditional content to design your emails fast

This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly.

If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop.

Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:

Want to see more of what I get up to when I’m not podcasting?

Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

See omnystudio.com/listener for privacy information.

100 قسمت

#Entrepreneur #Business #Marketing #Yael Keon

همه قسمت ها

1
This One AI Trick Changed Everything 15:35

۷ روز پیش15:35

15:35

Tired of AI-written emails that sound like they were crafted by a robot with an MBA? Yeah, me too. I used to roll my eyes whenever someone suggested using AI for email writing—until I stumbled upon this approach that completely transformed my results and slashed my writing time by two-thirds. Inside this episode you'll learn: The four non-negotiable caveats to actually making AI email writing work My big A-HA moment A “why didn’t I think of that before” process for getting AI to sound like YOU Plus steal my exact prompt to get that next email written almost instantly. The bottom line? With the right messaging prep (which you should be doing anyway), AI can crank out emails that sound like your caffeinated self wrote them – getting you 90% there in a third of the time. Additional References: Ep77 - ChatGPT Engaging Emails Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Lead Magnet Refresh 17:41

19 روز پیش17:41

17:41

That lead magnet collecting digital dust on your website? Yep, the one with exactly zero sign-ups this month. Don't trash it. Seriously. In this episode, I'm tackling the lead magnet problem EVERYONE faces but nobody talks about: what to do when your freebie flops. I'll show you exactly how to breathe new life into your existing lead magnet without starting from scratch (because who has time for that?). You'll learn: Why most lead magnets fail in 2025 (spoiler: it's not 2015 anymore) Three powerful levers to pull instead of creating something entirely new How to make your lead magnet actually ATTRACTIVE to your ideal clients Simple tweaks that can double your conversion rates overnight The "refresh not restart" framework that saves you hours of work The bottom line? You already have what you need. Your existing lead magnet just needs the right makeover to start bringing in quality subscribers who actually want what you're selling. Stop building endless new lead magnets and start making the ones you have actually work. RESOURCES MENTIONED: EP 10 How to grow your lead magnet fast EP 74 Lead Magnets that are working now Lead Magnet Magic Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Survey Says: Time for an Email Marketing Reality Check 21:33

۵ weeks پیش21:33

21:33

I surveyed my entire email list about their email marketing practices, and what I discovered left me shocked and a bit ranty! In this behind-the-scenes episode, I'm revealing the surprising survey results that uncovered a major contradiction: nearly 70% of respondents want more sales, yet 62% send emails less than once a month (or never). This disconnect between goals and actions explains why so many businesses struggle with email marketing effectiveness. You'll learn: The startling contradiction between wanting sales but rarely sending emails Why "waiting until everything is ready" is holding you back How severely underutilised email marketing features are costing you sales The truth about lead magnets and why people's lists aren't growing Practical steps to start leveraging email marketing effectively (even if you're "not ready") The bottom line? The survey results paint a clear picture: we want sales, but we're not consistently taking the actions needed to generate them. Whether you're waiting for the "perfect" website, neglecting your automations, or hoping your lead magnet will magically grow your list without promotion, it's time to break the pattern. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Mindset Shift - Letters not Newsletters 13:13

۷ weeks پیش13:13

13:13

Ever found yourself staring at a blank screen, feeling that familiar cloud of writer's block hanging over you? You're not alone. The struggle isn't about motivation – it's about that subtle pressure we put on ourselves to create "incredibly valuable" content every single time. In this episode, I'm sharing a simple but powerful mindset shift that helped one client transform her email strategy from a dreaded task to something she genuinely enjoys. Turns out, your subscribers may just be looking for some encouragement, not a comprehensive guide every week. You'll learn: Why the traditional "newsletter" approach might be holding you back How shifting to personal letters can help overcome writer's block 10 gentle prompts to inspire meaningful emails when words don't flow Ways to naturally mention your services without feeling pushy How these true-to-you emails become powerful list-building tools Finding the right balance between value and sales messages The bottom line? You don't need elaborate productions or information overload. Just share one thoughtful insight consistently. Watch as your connection with subscribers deepens and email marketing becomes something you actually look forward to. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Want More Clicks and Conversions? Try This 18:44

۹ weeks پیش18:44

18:44

Ever poured your heart into writing brilliant email content only to be met with... crickets? No clicks, no conversions, just tumbleweeds rolling through your metrics? You're not alone. In this episode, I introduce a deceptively simple yet powerful approach that could transform your email marketing results: The Sandwich Strategy. You’ll learn: Why traditional email content often fails to drive action How to use the "sandwich" approach to enhance every email Creative ways to utilise header sections Why the footer might be your most valuable email real estate How to make it personalised by using conditional content The brilliant part? Most of these small tweeks can be set up once and used time and time again. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Why I Created The Email Experience VIP Edition 20:57

11 weeks پیش20:57

20:57

A big announcement this week with the doors opening of The Email Experience VIP Edition! Inside this episode, I’m giving you a glimpse into the behind the scenes thought process when it comes to creating a new offer. This includes a bit of trip down memory lane about the different offers I have had, lessons learnt, mistakes made and why I feel like there is a huge need for extra, personalised support in the email marketing space. This is how The Email Experience VIP edition was born. Doors are open now until Friday 28th February or until all spaces are sold (it is capped to 20 people!). Learn more at yaelkeon.com/vip Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
A Complete Sales and Customer Service System 20:12

13 weeks پیش20:12

20:12

Have you seen those ads for the latest and greatest all-in-one business sales system that will magically do everything for you and have you swimming on conversions? Yeah me too. And every time it makes me roll my eyes because it is nothing new. In 90% of cases they don’t actually do anything that you don’t already have the ability to do with software you already have. Your email marketing software has this ability. Has these possibilities. You just maybe haven’t seen its true potential. Inside this episode, I’m sharing 8 different things your email marketing software can do for you to make it into the true backbone of your business. From generating leads to sales conversion to customer service to systems integration to market research, email marketing can do a lot more for you than you think. Have a listen and then if you want to explore even more, make sure to check out my upcoming FREE & LIVE masterclass Your Untapped Sales Machine: 5 Quick-Win Strategies to Unlock the Power of your Email List on February 24th. Register at yaelkeon.com/untapped Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Ask This Question Before You Write Any Email 10:56

16 weeks پیش10:56

10:56

Are you finding it hard to find the WHY behind your emails? You've been told you need to send them on the regular yet you struggle to see the point - not only unless you "sell" in every email but you don't want to do that. The answer? Ensuring every email has an intention. In this episode I'm sharing the one question you need to ask before you write any email and the 3 main strategic intentions behind them. Resources mentioned in this episode: Ep 6 - 6 Types of (non-salesy) content you can send your email list Ep 17 - 10 creative ways to quickly boost your email engagement WTF Can I send (to my list) course Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
2025 Email Marketing Predictions 21:24

18 weeks پیش21:24

21:24

Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever. Here’s quick stats drop: 88% of people check their emails every day Half of marketers see email marketing as their most impactful channel People are 3 times more likely to make purchases from email marketing than social media 50% of people say they buy from a marketing email at least once a month But as with any technology the landscape is changing, in many exciting ways. In this episode, I’m sharing my top 7 predictions for email marketing in 2025, including: Deliverability challenges and what you can do about it Attention and Engagement getting strategies The rise of AI And how being yourself may actually be the key to standing out. Resources mentioned in this episode: Episode 120 Episode 121 Forbes 2025 Email Marketing Statistics Get Started with Email Marketing Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
3 Must-Do End of Year Tasks 17:50

20 weeks پیش17:50

17:50

This episode is your annual reminder of those checks & balances you should be doing with your email marketing! Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it. But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam. This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should. The 3 Must Do Tasks are: Checking your Numbers Doing a Deliverability Review Cleaning your List PLUS a bonus task which you might find yourself doing anyway. This episode is a must listen for when you are doing your planning for the coming year. Resources mentioned in this episode: MailReach Email Spam Test - https://www.mailreach.co/email-spam-test Mail Tester - https://www.mail-tester.com/ Mx Toolbox - https://mxtoolbox.com/deliverability EP46 - Review these every quarter EP15 - Deliverability Demystified EP99 - Authentication Armageddon EP80 - How to Clean your List Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Software Update 2024 26:03

22 weeks پیش26:03

26:03

Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements. In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters. You'll learn: The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit) Major pricing and functionality changes at ActiveCampaign Exciting new capabilities in Klaviyo How these updates can potentially improve your email marketing strategy My top 2 highlights? Segments management from ActiveCampaign and the ability to add & remove subscribers from lists in Klaviyo. But there is so much more. Listen in now! TIMESTAMPS: MailChimp - 2:54 MailerLite - 3:18 Kit (formerly ConvertKit) - 4:53 ActiveCampaign - 6:16 Klaviyo - 16:16 Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Black Friday Boosters 20:50

24 weeks پیش20:50

20:50

If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away. Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions. Think of this as a bit of a menu of ideas that you can add to take things up a notch. From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly. A word of warning though: Don’t do them all! Other helpful resources: EP68 - Top Black Friday Email Marketing Tips EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing Ecommerce Sales Pack How to… Klaviyo Birthday Bundle < Black Friday Offer Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
BTS of My Tech Stack 24:22

26 weeks پیش24:22

24:22

After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions. I’m also sharing: The 7 criteria I used in deciding what stays and what goes Why all-in-one solutions aren’t all they have cracked up to be Why you don’t need to have a subscription for everything Plus my top 2 newest finds. Resources mentioned (*=affiliate link): ActiveCampaign* TidyCal BreezeDoc Typeform Zoom ThriveCart* ThriveCart Learn* Hyvor Membership.io* (Formerly Searchie) ConvertBox* OmnyStudio KeySearch Tailwind Canva Xero Quaderno Audacity Notion Scribe Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
The Quarterly Client Invitation Strategy 13:21

28 weeks پیش13:21

13:21

Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy. I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease. Inside this episode, you’ll learn: Why you don’t need to constantly promote your services How to send invitation emails without being pushy The five key elements every client invitation email should include Why scarcity and clear calls to action are essential How to manage follow-ups and get bookings fast Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

1
Hidden Sales-Increasing Hacks for Email Marketing 26:45

30 weeks پیش26:45

26:45

The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it. The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios. This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations. Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout. You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to: Send different emails to different groups Trigger automation or flows Send emails to different subscribers at different times Write one email but have subscribers see different versions (using dynamic or conditional content) This is an idea filled episode with a tonne of ideas. The goal is just to choose your own! If you want other episodes on specific sales ideas check out these episodes: EP22 - How to get more sales without feeling salesy https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/ EP25 - How to get more out of your next sales promotion with these 10 tips https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/ EP61 - Essential Ecommerce Automations https://yaelkeon.com/essential-ecommerce-automations-episode-61/ EP63 - Streamlined Services with Automation https://yaelkeon.com/streamlined-services-with-automation-episode-63/ EP65 - Automation for Online Business https://yaelkeon.com/automation-for-online-businesses-episode-65/ Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.…

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10 Automation Creation Hacks

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10 Automation Creation Hacks