150 - Colette Laxton, The INKEY List

Earned: Unlocking the Power of the Creator Economy

In Ep. 150 of Earned, Conor Begley sits down with Colette Laxton, co-founder The INKEY List, a skincare company centered around knowledge, quality and efficacy, transparency, and equality. To start, Colette shares her inspiring journey from corporate life to becoming a skincare innovator. Launching The INKEY List in 2018 with her partner Mark Curry, Colette embraced a market shift towards transparency and simplicity in skincare, quickly securing a presence in major retailers like Sephora. Central to The INKEY List's triumph is building genuine relationships with creators and consumers. Colette delves into how authenticity and shared values have been pivotal in nurturing these connections, balancing internal efforts with external support. She discusses the challenges of finding team members who excel at fostering these relationships, emphasizing sincerity and continuous engagement as keys to long-term success. Switching gears, we explore Colette’s perspective on personal growth, as she reflects on leveraging TikTok's dynamic platform during the pandemic to propel brand success. To close the show, Colette shares about her love of antique items that have had a past and will have a future beyond us.

In this episode, you’ll learn:

1. How transparency and authenticity are crucial to building a successful skincare brand
2. How early adoption and genuine engagement on platforms like TikTok can significantly boost brand visibility and success
3. How to build meaningful connections internally and externally that aid in navigating the challenges of entrepreneurship

Connect with the Guest:

• Colette’s LinkedIn - @colettelaxton

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ