Visual recruitment strategies of Violence Organisations

Dublin Law and Politics Review

Violence organisations have been using visuals for years to recruit people to join their forces. This applies to both legal and illegal violence organisations. This week on the Dublin Law and Politics Review podcast, Sheelagh Brady, a former Garda Sargent and a former senior security analyst, delves into her PhD research on comparing recruitment videos of legal and illegal violence organisations. She discloses the similarities found, the cues and myths the videos pander to and what she has found so far, in an effort to answer how and why people join these organisations.