33. Technology & Innovation Helps Riddell Conquer Football and Online Sales

Driven by DCKAP

Erin Griffin is the V.P. of Marketing & Communications at Riddell, and she recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that touches upon the history of the company and their most recent evolution into the world of online sales through digital transformation.

From the importance of women in sports and leadership roles, to the support of brand ambassadors like Peyton Manning, and effective marketing and communications between departments that helped Riddell to remain competitive and continue to innovate, their conversation helps bring the story of football and technology to life.

Show Notes and References:

• Read more about the work we did with Riddell for their website here.
• Erin's bio.