S5 | Ep 35 | Data Products: The Key to Value Delivery with Dan Taffler, Group Director of Data & Analytics at Reach Plc

Driven by Data: The Podcast

In Episode 35, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Dan Taffler, Group Director of Data & Analytics at Reach Plc, where they discuss Dan's journey in data leadership, and managing Data & Analytics for a group of 120 brands.

They also delve into the impact of AI on journalism, and the importance of a product mindset in data initiatives.

Dan shares insights on engaging stakeholders, using a 9 box framework for prioritising and measuring value delivery, and navigating the AI hype cycle.

He emphasizes the need for cultural shifts within data teams and the role of an MBA in enhancing leadership skills.

Thanks to our sponsor, Data Literacy Academy.

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