Single opt-in vs double opt-in

Do The Brave Thing™ Online Business Podcast with Kate Doster

This weeks episode is another listeners question where we're going to be answering it should you be using a double opt in, or a single opt in when letting people sign up for your lead magnet.

There are very few things that I take a hard stance on but when it comes to single versus double opt in, there's one situation, but literally every single time I would recommend one over the other.

Well, also chat about the benefits of both and the drawbacks.

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