Mehrnaz Campbell in conversation with Fi Edwards and Katie Langdon, Skin + Blister

Digital Transformation Series

Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare.
Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical marketing for her entire career, Fi loves collaborating with commercial teams to find solutions to big strategic challenges. She is a champion for patients in human and animal health, as well as clinical trials. An empathetic leader who advocates for a remote culture, Fi is determined to retain amazing talent within the creative industry, no matter what life throws their way.
Creative Director, Katie Langdon, is an innovator with a huge passion for omnichannel content. Katie leads with purpose and will always speak her mind (with kindness). Katie is a master of taking complex information and making it meaningful, accessible and useful for all. And her creativity works, having won national and international health and wellness awards along the way. Katie is always looking one step ahead and inspires her internal team and external client partners to consider the potential to use AI for good in healthcare.
Fi and Katie are on a mission to put the care back into healthcare communications. They are looking forward to delving into the topics of omnichannel communication.