Power of Video Commerce in Political and Advocacy Campaigns with Eitan Koter Vimmi

Digital Politics with Karen Jagoda

Eitan Koter is the Co-founder and Co-CEO of Vimmi, which brings next-generation e-commerce functionality to digital video content. With its video commerce platform, audiences can engage with video, make purchases, and contribute within the context of the video. Applications can include digital feeds of live events and social media posts.

We talk about:

• How interactive videos transform the way candidates and advocates can build relationships with their target audiences
• How Vimmi's platform overcomes the challenges of seamless social commerce
• Rising expectations for the availability of shoppable videos
• Strategies for driving digital engagement

#Vimmi #VideoCommerce #SocialCommerce #ShoppableVideos #PoliticalCampaigns #VoterEngagement

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