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Using Content Creators on YouTube to Reach Voters with Lauren Benedict Spotter
Manage episode 436907707 series 2949198
محتوای ارائه شده توسط Karen Jagoda and Karen jagoda. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Karen Jagoda and Karen jagoda یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior.
We talk about:
- The content creator economy
- How consumer media consumption habits are changing
- Value of targeting voters on YouTube
- Political advertising in a streaming media world
#Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters
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