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2024 Political Advertising Trends with Sean Duggan SD Media
Manage episode 396329771 series 2949198
محتوای ارائه شده توسط Karen Jagoda and Karen jagoda. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Karen Jagoda and Karen jagoda یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Sean Duggan, Founder of SD Media has seen many political cycles as Vice President of Advertising at Pandora and SiriusXM. He notes that it is curious how some of the presidential candidates are relying so heavily on television ads. The more things change, the more they stay the same.
We talk about:
- The pace of buying digital ads for the 2024 primaries
- Competition for campaign advertising dollars
- Value of audio ads and advertising on podcasts
- Use of AI by political consultants and agencies
- Addressing the threats to campaigns from foreign interference
#PoliticalAds #DigitalAds #AI #VoterPersuasion #Election2024
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