#85: Why Blogging Is Essential For Your Business

Digital Marketing for Coaches & Consultants

Blogging has become an essential tool for businesses in today's digital landscape. In this episode, Dr. Terri Levine takes us through the indisputable benefits of blogging for businesses.

By consistently publishing high-quality blog posts, you position yourself as a thought leader, gaining recognition and respect within your industry. In addition, blogging increases your online visibility, which makes potential customers or clients discover you.

Terri also discusses the key elements in the anatomy of a good blog post. These include a captivating headline, engaging your audience, compelling subheadings, captivating images, and showcasing your expertise.

Key Highlights From The Episode:

[0:26] Why blogging is essential for your business

[0:43] The anatomy of a good blog post

[0:47] #1 Captivating headline

[1:05] #2 Engaging your audience

[1:10] #3 Compelling subhead

[1:18] #4 Captivating image

[1:27] #5 Share your expertise

[1:57] #6 End with a call to action

[2:48] The four steps of The Conversion Equation that are essential in blogging

[3:10] Connect with Terri Levine; https://heartrepreneur.com/

Golden Nuggets:

• You get viewed as a thought leader when you blog. [0:26]

• Blogging helps in keeping your website or LinkedIn active in the search engine so people can find you [0:32]

• “Images are worth a thousand words.” [1:20]

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