#129: How to Build Strong Relationships with Your Subscribers

Digital Marketing for Coaches & Consultants

Establishing strong relationships with subscribers is essential for businesses. It serves as a powerful tool for lead generation and helps foster customer loyalty.

Tune in to this insightful episode with Dr. Terri Levine as she shares invaluable tips on how to build strong relationships with your email subscribers. She emphasizes the power of addressing subscribers by their names, highlighting how this simple gesture enhances personalization and strengthens the bond between sender and recipient.

In the discussion, she explores the concept of emails as a ‘two-way street where you and your subscribers actively participate in the conversation. Learn how incorporating elements such as pleasantries, feedback requests, and testimonials fosters an environment conducive to open communication.

Moreover, Dr. Levine emphasizes the significance of meeting subscribers at various stages of their buying journey. Whether they’re just discovering your brand or ready to purchase, tailoring your email content to resonate with their specific needs and interests is key.

Additionally, she encourages injecting personality into your communications, urging individuals to showcase their unique principles and values. By injecting personality into your emails, you not only differentiate yourself but also forge deeper connections with your audience based on shared principles and authenticity. Tune in for more tips!

Watch the full episode on Youtube: https://youtu.be/lboNVANYNYA

Key Highlights From The Episode:

[00:42] Tips on how to build strong relationships with your subscribers

[01:08] #1 Always address your subscribers by name

[01:22] #2 Remember that emails are a ‘two-way street’

[03:42] #3 Timeliness is key

[04:49] #4 Meet them where they are in their buying journey

[05:56] #5 Tell a personal life story and link it to a takeaway

[07:19] #6 Have some personality

[09:15] How to condense your freebies into a 5-day email course

[10:18] 7# Use a personal sign off

[10:39] Get Dr. Terri Levine’s help in crafting your 5-day lead-generating email course: [e-mail]

Golden Nuggets:

• Addressing people by their names improves connections and keeps your emails personal. [01:12]

• When communicating with your subscribers, strive to create a two-way conversation by incorporating elements like pleasantries, soliciting their opinions, and requesting testimonials. [01:28]

• Buyers are at different stages: there are people just getting to know you, people who know that the problem you solve is important and are interested, and then there are people who understand that you are the one to solve their problem. At each stage, you need slightly different kinds of emails. [04:45]

• When engaging with your subscribers, allow your personality to shine through. Differentiate yourself and emphasize your principles and values. [06:56]

• Subscribers choose to buy from you because they have built a relationship with you and truly enjoy your personality. [07:46]

• Subscribers should experience transformation by being on your list, so providing concrete value and being entertaining and unique is crucial. [08:58]

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Want More!?

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Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

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