Ep. 30: Embedding Digital Transformation into the DNA of a Legacy Retailer: The IKEA Germany Story with Chief Digital Officer, Jeremy Drury

Digital Leaders

What does it take to transform an iconic retailer like IKEA into a digital frontrunner, without losing what makes it special?
Step inside the digital engine room of IKEA Germany as Marcus Worbs welcomes Jeremy Drury, Chief Digital Officer at IKEA, to the Digital Leaders Podcast. With experience spanning three industries and a relentless focus on people-centric transformation, Jeremy shares what it takes to drive sustainable change at scale in one of the world’s most beloved brands.
Discover how IKEA Germany is rethinking digital—from strategy and omnichannel customer journeys to the power of mindset shifts, innovation at every level, and why resilience is the new must-have capability.
This episode is packed with practical insights for decision-makers ready to rethink their own transformation roadmaps, all told through the candid stories and leadership lessons of a true digital pioneer.
You’ll learn:
- Why digital transformation is more about people than technology
- The secrets to building resilient, change-ready teams
- What it means to deliver a seamless omnichannel experience
- How to foster a culture where everyone drives efficiency and growth
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Get in touch with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremydrury/
Jeremy's book recommendation: The Testament of a Furniture Dealer by Ingvar Kamprad | https://www.inter.ikea.com/en/-/media/InterIKEA/IGI/Financial%20Reports/English_The_testament_of_a_dealer_2018.pdf
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About our host Marcus Worbs:
Marcus Worbs is a Partner at PwC. As Head of Customer Growth, he helps companies increase their revenue, supporting them from strategy through to implementation. His work includes building and enhancing digital business models, optimizing sales and service, and driving customer value. With extensive experience in reorganization and transformation processes across various industries, he plays a key role in his clients’ success.
In his free time, Marcus enjoys spending time with his family, pursuing his passion for sports, traveling, and sharing good food with friends.
Connect with Marcus Worbs on LinkedIn: https://www.linkedin.com/in/marcus-worbs/
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Thanks to our friends at SAWOO for producing this episode with us!