The Dark Side of Digital Marketing Agencies

Digital Horizons

Ever wondered how to navigate the often convoluted world of digital marketing agencies? Look no further! My long-time friend and business partner, Lana Hill, lends her expertise on this crucial subject. With her wealth of experience, we delve into the dark corners and shed light on the red flags that businesses should be aware of when choosing a digital marketing agency.
Lana and I pull back the curtain on the hidden costs of working with an agency and the importance of having an experienced team. We reveal a case study of a less-than-ideal agency experience, emphasizing the value of asking the right questions and ensuring a good fit for your business. Our conversation also dissects the difference between an agency that's just a sales machine and one that genuinely cares about its clients. We share tips on pre-qualifying prospective clients, underscore the necessity of setting realistic goals, and highlight the importance of understanding your numbers.
In the last segment, we uncover some dubious tactics employed by agencies to maintain clients even when they lack the necessary skills to deliver. We discuss the traps of having one person juggle all campaigns, the hazards of locking contracts, and the importance of reviews and credibility checks in choosing an agency. This episode is a goldmine for any business looking to navigate the intricate world of digital marketing agencies. With Lana's expert insights, we're here to guide you towards a successful digital marketing journey. Tune in – it's a conversation not to be missed!

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1. The Dark Side of Digital Marketing Agencies (00:00:00)

2. Red Flags for Digital Marketing Agencies (00:00:05)

3. Red Flags in Digital Marketing Agencies (00:07:04)

4. Red Flags in Business Agency Relationships (00:14:16)

5. Red Flags in Ad Agency Relationships (00:22:08)

6. Locking Contracts and Credibility Reviews (00:27:55)