Maximizing ROI: A Black Friday Strategy Guide

Digital Horizons

We're thrilled to welcome Steph McGrath, a mastermind in social strategy and currently reigning at Walker Hill Digital, to share her wealth of knowledge on optimizing your digital marketing for Black Friday. Listen in as Steph takes us along on her inspirational journey from a humble start as a personal assistant to now leading a team of social strategists. She offers a treasure trove of advice on how to maximize your ROI this holiday season, from finding the right content creators to the importance of micro-testing.
In the second half of our conversation, Steph uncovers the secret to successful Black Friday campaigns. She generously shares her expert insights into multi-channel campaigns, making the most of small budgets, and the benefits of extending sales. She also emphasizes the significance of preparing for sales early, last-chance orders, and Boxing Day discounts. If you're looking to make the most of your holiday marketing strategy, this episode is not to be missed. Tune in and get ready to elevate your business to new heights this holiday season and beyond.

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1. Maximizing ROI: A Black Friday Strategy Guide (00:00:00)

2. Black Friday Digital Marketing Preparations (00:00:05)

3. Optimizing Black Friday Campaigns (00:10:49)

4. Black Friday and Beyond (00:15:29)