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This Expert Storyteller Believes Manipulation is Good... with Matthew Dicks
Manage episode 445411001 series 3543566
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Summary
In this episode, Matthew Dicks, an internationally bestselling author and master storyteller, discusses the power of storytelling in digital marketing and its impact on service-based businesses. He explains the biological and psychological effects of storytelling, the ethical considerations of manipulation, practical steps for integrating storytelling into marketing, and the measurement of storytelling impact.
Takeaways
- Storytelling has a significant impact on the brain chemistry of the listener, leading to improved cognition, empathy, and positive feelings.
- Manipulation in storytelling is not inherently negative and is a fundamental aspect of communication, used to influence perception and understanding.
- Effective storytelling involves conveying change over time, creating emotional connections, and leveraging authentic stories from customers and employees.
- Consistent and strategic storytelling efforts contribute to building trust, empathy, and positive associations with a brand, ultimately influencing customer behavior and decision-making.
- Measuring the impact of storytelling in business is challenging, but storytelling serves as a long-term investment in building brand perception and customer relationships.
Chapters
00:00 The Power of Storytelling in Digital Marketing
03:47 The Ethical Considerations of Manipulation in Storytelling
07:10 Practical Steps for Integrating Storytelling into Marketing
Links
Free Website Evaluation: FroBro.com/Dominate
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