Client Interview: What Happens When You Get A Professional Website... with Andrew Brewer

Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business

Summary

In this episode, Jeffro interviews Andrew Brewer, the practice manager for Oak Health Center, a mental health care provider in Southern California. They discuss the process of redesigning the Oak Health Center website and the impact it had on their business. They also touch on other website updates, such as custom forms for patient intake, provider bios, and referral campaigns. The conversation highlights the importance of collaboration, communication, and ongoing website maintenance to ensure a positive user experience and drive business growth.

Takeaways

• Collaboration and communication are key when redesigning a website to ensure it meets the goals and expectations of the business.
• A website should provide a positive user experience and convey the brand's message and values.
• Regular website maintenance and updates are necessary to keep the site fresh and relevant.
• Custom forms for patient intake and personalized messaging can improve the user experience and streamline processes.
• Referral campaigns and SEO can help drive traffic to the website and generate new business.

Chapters

00:00 Introduction and Background
01:08 Starting the Website Redesign
02:16 Goals for the New Website
03:29 Capturing the Brand and User Experience
05:35 Collaboration and Communication in the Design Process
08:27 Balancing Design and Functionality
09:44 Feedback and Results of the Website Redesign
11:30 Custom Forms and Workflow Optimization
13:14 Provider Bios and Filtering Functionality
15:27 Adapting the Website Design Over Time
17:08 Referral Campaigns and Driving Business Growth
20:17 SEO and Google My Business Optimization
25:08 Balancing SEO and User Experience
28:47 The Importance of Consistency and Communication
29:43 Closing Remarks and Contact Information

Links

https://www.oak.care

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