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First-Party and Zero-Party Data: Understanding the Future of Marketing - Erik Christiansen
Manage episode 339542465 series 3302265
محتوای ارائه شده توسط Rocket Software. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Rocket Software یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In today’s episode, Paul is joined by Erik Christiansen for a conversation focused on consumer data and the best approach for organizations and marketers to collect insights on their audiences. Erik is the founder & CEO of Justuno, a SaaS platform proven to maximize lead and sale conversions through onsite marketing. He has more than two decades of experience in e-commerce and technology, with a focus on sustainable growth and product development. Previously, Erik was the Chief Marketing Officer of Sierrasnowboard.com, an online snowboard community with more than 250K members. Follow him on LinkedIn and be sure to follow Paul and Rocket Software. Learn more about Justuno here.
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