Jay Van Bavel: You Are the Company You Keep

Digging Deep with Mark Sutcliffe

Jay Van Bavel is not your average Manhattanite professor, and this is not your average conversation. Jay explains how group identity shapes our minds and our behaviours – giving us common goals, but in some cases, driving deep divisions. He describes how being part of a group can make us better and healthier -- but also leaves us vulnerable to group-think. We talk about why choosing the right group is the most important decision you’ll make in your life, how identity shapes our response to tragedy, and how a piece of cubed cheese almost killed him, but also helped him form a much deeper relationship.

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