The User Brings the Confetti: Rob Giampietro on Scaling a Human-Centered Brand

Design Notes

Rob Giampietro, Head of Creative at Notion and former Design Director at MoMA, returns to the show to unpack the story behind Notion Faces, the popular tool that allows users to create their own illustrated avatar.

Rob details the project's journey from a beloved internal tradition to a major public launch, including the pivotal decision to scale with human illustrators instead of AI to maintain the brand's unique, handcrafted quality.

The conversation explores how the team shifted its focus from "likeness" to "expression," the power of modularity in design systems, and the research process that made the project a success.

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