TWIG #337 Supercell's AI Ruse and Microsoft’s Muddled Xbox Strategy

Deconstructor of Fun

We discuss Believer’s potential survivor, the layoffs at Mind’s Eye, and Netflix’s surprising decision to axe key mobile titles. But the real meat is Supercell: what the hell is going on in Helsinki? From performance stagnation to communication silence, we unpack the company’s evolving strategy—or lack thereof.

Also on deck: Riot’s dev woes, Microsoft’s muddled Xbox strategy, and what YouTube’s 20th anniversary tells us about the future of game content. We wrap with a look at emerging trends in mobile and Steam that could define the back half of 2025.

02:13 Shills
02:57 Meta Marketing Summit Experience
07:41 Gamescom
09:58 Believer Startup Update
10:52 Mind's Eye Layoffs
12:17 Netflix Mobile Games Removal
16:49 Supercell's Strategy and Performance
31:51 Supercell's Communication Strategy
36:05 YouTube's 20th Anniversary and Gaming Highlights
38:12 Riot Games' Development Challenges
43:17 Microsoft's Xbox Strategy Critique
52:58 Emerging Trends in Mobile and Steam Games