Truly Understanding Consumer Behavior - with the Help of AI

Decoding AI for Marketing

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محتوای ارائه شده توسط Mary Dooe, Greg Stuart, and Rex Briggs. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mary Dooe, Greg Stuart, and Rex Briggs یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/we-have-the-receipts">We Have The Receipts</a></span>

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We Have The Receipts

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Hosted by Chris Burns, We Have The Receipts is a bi-weekly all-access deep dive into Netflix Unscripted Reality! Each episode will bring you closer to the people behind the reality, with the free-flowing depth of podcast conversations and viral elements of TV’s best talk shows. We Have The Receipts is an upbeat, fan-first destination to uncover more insider secrets, more expert hot takes, and more off-the-rails drama from their favorite Netflix reality stars.

حدود یک سال پیش 38:05

MP3•خانه قسمت

For Further Reading:

Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/

Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/

AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek):

https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/

Listen on your favorite podcast app: https://pod.link/1715735755

35 قسمت

#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI

Truly Understanding Consumer Behavior - with the Help of AI

Decoding AI for Marketing

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

For Further Reading:

Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/

Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/

AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek):

https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/

Listen on your favorite podcast app: https://pod.link/1715735755

35 قسمت

#Tech #Business #Marketing #Mary Dooe #Greg Stuart #Rex Briggs #Artificial Intelligence #ChatGPT #CMO #Generative AI #Marketing Strategies #OpenAI

همه قسمت ها

Decoding AI for Marketing

1
AI Adoption and Experiments with Microsoft’s Jen Kattula 39:40

۶ روز پیش39:40

39:40

Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using AI. For Further Reading: More about the AI Agents Hackathon from Microsoft: https://microsoft.github.io/AI_Agents_Hackathon/ Navigating AI and Marketing: https://www.youtube.com/watch?v=_oKvEZCW_V0 3 Ways Marketers Can Accelerate Their Creativity with AI: https://www.adweek.com/sponsored/3-ways-marketers-can-accelerate-their-creativity-with-generative-ai/ Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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The Next 90 Days of Your AI Rollout 41:55

20 روز پیش41:55

41:55

Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there’s still a wide range of adoption - and Roetzer shares what he’s seen in terms of what trips people up, and where they should be putting their resources. Plus, how the agency model is changing, and some of his favorite tools and tricks. For Further Reading: Check out Paul’s podcast: https://youtu.be/qu74v4zBDjQ?si=69DTuXfVUapXHnsI Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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AI is Changing the Consumer Journey, According to Google and BCG Research 37:50

۷ weeks پیش37:50

37:50

Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are streaming, scrolling, searching, and shopping - and that they are often done in tandem. Thoma and Rodenhausen share more insights from their research that can influence marketers across industries as they reshape their organizations in a world of AI. For Further Reading: The Blueprint for AI-Powered Marketing It’s Time for Marketers to Move Beyond the Linear Funnel How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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How US Bank and Supergood Made an AI-Driven Campaign 35:41

۹ weeks پیش35:41

35:41

Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization. For Further Reading: U.S. Bank CMO: Relationships Fuel Marketing Transformation Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads Nate B Jones Substack Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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The Basics of AI Marketing (And What the Future Holds) 39:29

11 weeks پیش39:29

39:29

Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upended by the technology. For Further Reading: Check out Shiv’s substack 2025 AI Predictions You Can’t Afford to Miss Marketing With AI for Dummies Consortium for AI Personalization Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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Typeface Founder Abhay Parasnis on the Future of AI Marketing Workflows 43:20

13 weeks پیش43:20

43:20

Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a gap between data and cloud technologies, and the ability to use those to effectively make and distribute content. He walks Greg and Rex through some of the cutting-edge functionality that Typeface offers its partners. For Further Reading: Abhay Parasnis showcases Typeface on CNN “De-coded” w/Host Anna Stewart Adobe Alum takes AI-enables marketing beyond the prompt Transition from solo acts to a complete symphony with AI Abhay Parasnis Keynote at VivaTech 2024 Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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Marketing AI Trends That Emerged from CES 1:00:43

16 weeks پیش1:00:43

1:00:43

Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyond. And we’ll hear predictions as to how AI in marketing is evolving in 2025. For Further Reading: Read Shelly’s blog from CES: https://shellypalmer.com/2025/01/ces-2025-ai-everywhere-all-at-once/?mc_cid=9308fe7c89&mc_eid=6a852a63e9 Subscribe to Shelly’s newsletter: https://shellypalmer.com/subscribe/ Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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Embedding Artificial Intelligence in the World’s Largest Companies 38:42

22 weeks پیش38:42

38:42

Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the industry is going next. For Further Reading: Learn more about Ashok: https://www.linkedin.com/in/ashokkalidas/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=in AI at Kantar: AI at Kantar Kantar’s AI Innovators Summit: https://www.kantar.com/campaigns/ai-innovators-summit A webinar on Kantar’s research revealing the strong correlation between brand penetration and consumer attitude: Unlocking Brand Growth: New Insights from the Fusion of Attitudes and Behaviors Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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How Teradata Uses AI to Create Brand Stickiness and More 46:50

24 weeks پیش46:50

46:50

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. For Further Reading: Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/ Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickiness Customer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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Truly Understanding Consumer Behavior - with the Help of AI 38:05

26 weeks پیش38:05

38:05

Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the future. He walks us through the use cases that are most effective for them now and what the next few years might look like. For Further Reading: Learn more about Jeremy: https://www.linkedin.com/in/fainjeremy/ Tech-Savvy Marketing: How to Stay Ahead of the Curve (Forbes): https://www.forbes.com/councils/forbesagencycouncil/2021/08/30/tech-savvy-marketing-how-to-stay-ahead-of-the-curve/ AI Is Giving Advertisers a Chance to Reclaim Their Brains (AdWeek): https://www.adweek.com/sponsored/ai-is-giving-advertisers-a-chance-to-reclaim-their-brains/ Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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The Secret to Success with AI? Building the Right Marketing Organization 47:14

28 weeks پیش47:14

47:14

Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results. For Further Reading: Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd Is Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next Omar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay 43:52

30 weeks پیش43:52

43:52

Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies. For Further Reading: Learn more about Spok, an AI marketer product: spok.app Learn more about Forum3: forum3.com Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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The New Dimensions of Your AI Marketing Technology 35:44

34 weeks پیش35:44

35:44

Yaniv Makover, CEO and cofounder of Anyword, says that no company - large or small - will end up with a one-size-fits-all AI stack for their marketing teams, Instead they will be vertical, horizontal, and native. The best marketers - and best organizations - will take that into account and think of ways for different systems to more effectively communicate with each other. Anyword is an AI writing platform made for enterprise marketing teams, and Makover explains the technology and use cases behind it. For Further Reading: https://www.linkedin.com/in/yaniv-makover-a8590b3/ https://medium.com/authority-magazine/yaniv-makover-of-anyword-how-ai-is-disrupting-our-industry-and-what-we-can-do-about-it-167bc80e00e6 https://homebusinessmag.com/businesses/ai/why-small-businesses-disloyal-single-ai-platform/ https://www.youtube.com/watch?v=QyUUzFv824Y Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
Using AI to Champion Consumer Needs 35:28

38 weeks پیش35:28

35:28

Joshua Browder, CEO and Founder of DoNotPay.com, thinks one of the biggest ways AI will change marketing is in its power to help consumers advocate for themselves. While companies are finding all kinds of efficiencies and competitive advantages for themselves with AI, there’s also a huge opportunity for individual consumers. What started as an attempt to fight his own parking tickets has now grown into a major business: using AI agents to help people with everything from canceling subscriptions to getting refunds. He talks through how his technology works - and what businesses need to know. For Further Reading: Joshua Browder LinkedIn Age 27, Built a $230M AI Lawyer Business 'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua Browder Would you let a robot lawyer defend you? Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs 40:47

40 weeks پیش40:47

40:47

Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. For Further Reading: Buy The AI Conundrum MMA Global's Decoding AI for Marketers training Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
Are You Placing the Right Bets In Your AI Strategy? 42:14

44 weeks پیش42:14

42:14

Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead. For Further Reading: Learn more about Jonathan Jonathan Nelson, CEO, Omnicom Digital converses with Neeta Nair of IMPACT Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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Venture Capital, AI, and Marketing: Where Are The Opportunities? 39:35

46 weeks پیش39:35

39:35

Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup ecosystem around AI, and she explains what some of those developments mean for the marketing world. For Further Reading: What is RAG (retrieval-augmented generation)? Zetta Venture Partners Weaviate Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
Startups like Pictory Tap LLMs to Improve Your Marketing Workflow 34:24

48 weeks پیش34:24

34:24

Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white papers and make videos to publish across multiple channels. Chalana explains how their technology works, how it helps SMBs, and where he wants the space to go next. For Further Reading: Pictory 10 “Best” AI Tools for Business (May 2024) The Times Sues OpenAI and Microsoft Over A.I. Use of Copyrighted Work Inside Big Tech's underground race to buy AI training data ElevenLabs POSSIBLE Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
MediaMonks is Pushing Marketing Boundaries with AI 42:13

50 weeks پیش42:13

42:13

Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmented generation, and streamlining workflows. For Further Reading: Learn more about Wesley Wesley ter Haar, Founder, Media.Monks AI Keynote at the BI Marketing Leadership A Conversation With Bing’s Chatbot Left Me Deeply Unsettled Wesley ter Haar on the difference AI makes to creative content AlphaGo - The Movie | Full award-winning documentary Burger King Takes "Have It Your Way" to the Next Level, Offering Guests The Chance to Win $1 Million for Their Ultimate Whopper® Creation The Actual Possibility of AI – Wesley ter Harr and Vinny Rinaldi, Head of Analytics, The Hershey Company, presented a case study based on real in-market AI programs to drive in-store sales effectively at POSSIBLE 2024 Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
The Age of Agents is Coming and It Will Upend Marketing 39:57

52 weeks پیش39:57

39:57

Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of agents will fundamentally change how marketers go to market, and other ways that AI is accelerating change in the space. For Further Reading: 8 Research Papers That Set Off the AI Boom My, Myself and AI Instalily.ai Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
How Salesforce Uses AI and Cloud to Improve Customer Relationships 38:11

1 year پیش38:11

38:11

Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers. For Further Reading: Attention is All You Need Paleo Ad Tech (Marty’s Podcast) House of Lies (Marty’s Book) The Salesforce 360 Blog Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
CPG and Why The Best AI Projects Start with a Business Problem 38:01

1 year پیش38:01

38:01

Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first. For Further Reading: https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/ https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/ https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/ https://www.mmaglobal.com/datt/consortium-for-ai-personalization Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
AI's Influence on Marketing: A Ripple Effect Across All Business Verticals 39:39

1 year پیش39:39

39:39

Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one of the world’s largest companies - and all the partner companies they work with. Author of The Happier Human: Being Real in an Artificially Intelligent World, Gopi had spent a good portion of his professional life focused on the relationship between human authenticity and technology. In this episode he shares the ways he sees AI changing the game at the tactical and strategic level in business. The opinions expressed are those of the guest in his personal capacity. For Further Information: https://kallayil.com/ https://www.youtube.com/watch?v=Wp2DKofnviA Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
How AI is Helping Us Understand and Streamline Messy Customer Data 34:08

1 year پیش34:08

34:08

Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete understanding of that customer. Especially as access to third party data diminishes, Padgett explains how the company can help big retailers and more streamline their information and ultimately improve customer experience. For Further Reading: https://amperity.com/company https://www.attentive.com/blog/end-of-third-party-cookies#:~:text=In%20preparation%20for%20a%20cookieless,been%20a%20slow%20death%2C%20though . https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-demise-of-third-party-cookies-and-identifiers Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
What Walmart is Learning About Marketing Tech and AI 41:38

1 year پیش41:38

41:38

Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice president of performance marketing at Walmart and has a bird’s eye view on all the ways technology and AI are being adapted at the company. He shares the lessons he’s learned there and from previous roles at Uber and eBay about implementing new technology effectively for internal teams and external customers. We talk about the future of SEO and GenAI, the end of the cookie, the best ways to measure and predict, making a better, more addictive app for the company, and more. For Further Reading: https://adage.com/article/digital-marketing-ad-tech-news/12-ad-leaders-planning-cookieless-future/2393006 https://www.adweek.com/performance-marketing/walmarts-saleel-sathe-explains-how-the-countrys-biggest-retailer-aims-to-get-even-bigger/ Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
Don’t Reinvent the Wheel: Building a Smart AI Marketing Roadmap 40:58

1 year پیش40:58

40:58

While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan. Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," emphasizes the need for a structured and informed strategy. In this episode he elaborates on what that entails and how organizations can approach AI implementation in an informed way to ensure success for their business. Lecinski is an Associate Professor of Marketing at the Kellogg School of Management at Northwestern, he previously spent 12 years at Google. For Further Reading: https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-generative-ai-can-boost-consumer-marketing https://www.gartner.com/en/newsroom/press-releases/2023-07-25-gartner-survey-reveals-growth-as-top-strategic-business-priority-shared-by-cfos-and-ceos#:~:text=Majority%20of%20CFOs%20and%20CEOs,survey%20by%20Gartner%2C%20Inc Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
How AI Startups Can Show Us What’s Next in Marketing 34:22

1 year پیش34:22

34:22

What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. He explains his work at super{set}, dealing with the deprecation of cookies, experimenting across channels, and the roles startups can play in the ecosystem. For Further Reading: https://www.fastcompany.com/90713221/im-getting-invited-to-fewer-parties-says-a-tech-insider-turned-critic https://www.superset.com/portfolio https://www.cnbc.com/video/2022/02/02/metaverse-tech-could-exacerbate-todays-privacy-problems-says-supersets-tom-chavez.html Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
The AI Takeover and Why Creative Matters More Than Ever 39:03

1 year پیش39:03

39:03

If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data and adapt content to audiences. He shares insights on how his team gets the best inputs for AI, and how they can continue differentiating themselves in an infinite content market. For Further Reading: https://www.mmaglobal.com/datt/consortium-for-ai-personalization https://www.vidmob.com/blog Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

1
Designing Effective AI Tests at Ally (and Measuring Results the Right Way) 41:30

1 year پیش41:30

41:30

It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthukrishnan, works closely with the company’s CMO to ensure that the right tests are being built, tracked, and scaled up - all in a tightly regulated industry. For Further Reading: https://www.forbes.com/sites/randybean/2023/11/27/how-ally-financial-is-delivering-business-value-from-generative-ai/?sh=30efad099a86 https://media.ally.com/2023-11-16-Do-It-Right-with-AI-Ally-creators-experiment-with-generative-AI-in-marketing-test-case Listen on your favorite podcast app: https://pod.link/1715735755…

Decoding AI for Marketing

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Is AI The New Bar to Clear for Creative? 31:34

1 year پیش31:34

31:34

AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged. For Further Reading: https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity https://www.ibm.com/watson/advantage-reports/future-of-artificial-intelligence/ai-creativity.html https://www.forbes.com/sites/bernardmarr/2023/03/27/the-intersection-of-ai-and-human-creativity-can-machines-really-be-creative/?sh=4c1e5cc83dbc Listen on your favorite podcast app: https://pod.link/1715735755…

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