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AI Marketers, Digital Transformation, and Lessons from Starbucks Mobile Pay
Manage episode 444331992 series 3527281
محتوای ارائه شده توسط Mary Dooe, Greg Stuart, and Rex Briggs. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Mary Dooe, Greg Stuart, and Rex Briggs یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sacks, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at every size organization. In this episode, he talks about their AI marketer product for SMBs, Spok, lessons he learned from getting Starbucks to embrace mobile pay, and how he thinks organizations can and should change in the coming years to become AI-first companies.
For Further Reading:
Learn more about Spok, an AI marketer product: spok.app
Learn more about Forum3:
Listen on your favorite podcast app: https://pod.link/1715735755
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