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Why Email Led to a 5-Figure Launch---with Almost No Social Media, with Lindsay Pinchuk, Host of Dear FoundHer...
Manage episode 400685643 series 3300817
محتوای ارائه شده توسط Lindsay Pinchuk. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lindsay Pinchuk یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of communication with your community. She provides various methods for collecting email addresses, including live events, giveaways, cross-promotional partnerships, and webinars. Lindsay also presents a case study of her successful launch of a group mentorship program, highlighting the role of email in driving registrations and conversions.
Takeaways
- Email marketing is the number one way to push content and elicit transactions from your best customers.
- Email is a direct line of communication to your community and should not be underestimated.
- Most interactions and conversions come from email rather than social media.
- Methods for collecting email addresses include live events, giveaways, cross-promotional partnerships, and webinars.
Chapters
00:00 The Importance of Email Marketing
01:25 Capturing Email Addresses
02:25 Email vs Social Media
03:24 Emails Driving Conversions
04:23 Email as a Direct Line of Communication
05:23 Using Email and Social Media Together
06:52 Reasons to Use Email
08:42 Methods of Collecting Email Addresses
12:00 Case Study: Launching a Group Mentorship
15:39 Success of the Launch
17:38 The Importance of Email List
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grab Lindsay's Quickstart Guide to Email Marketing HERE
JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
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