Artwork

محتوای ارائه شده توسط Lindsay Pinchuk. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lindsay Pinchuk یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

How Sharing Her Story Led to Thousands of Sales to the Right Customers, with Dana Lynn Kaye, Founder of Devotion Nutrition

39:05
 
اشتراک گذاری
 

Manage episode 419372650 series 3300817
محتوای ارائه شده توسط Lindsay Pinchuk. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lindsay Pinchuk یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.


Dana discusses leveraging her family’s background in the flavor industry to create a unique protein powder for various dietary needs. She outlines her strategic growth approach, starting with direct-to-consumer channels before expanding into retail. Dana also reveals plans for a cookbook and an appearance on QVC to boost exposure and differentiate her product. Her story demonstrates the impact of sharing a genuine narrative and connecting deeply with an audience, fostering loyalty and empowering customers to become brand advocates.


Quotes

  • “Never sacrifice quality. I could have cheapened all my ingredients and kept the price point the same. I couldn’t do that. I couldn’t do it to my customers… I kept the formula that everybody loved... I kept it exactly the same. (35:54 | Dana Lynn Kaye)
  • “I kept quality and people saw that. It’s paid off in the long run because people are willing to buy quality. The people who really care about themselves and quality will buy it. They will. The ones who are like, ‘Oh, that’s too expensive for me.’ Okay, it’s not for you then. Not every brand, not everything is going to be for you.” (36:27 | Dana Lynn Kaye)

Connect with Dana Lynn Kaye:

http://www.instagram.com/danalynnkaye

http://www.instagram.com/devotionnutrition


30+ Ideas for Partnerships: https://lindsaypinchuk.myflodesk.com/eaf29325-febb-4f33-8137-2bc1fbbe4fd5


RSVP for Dear FoundHer... Live: http://www.dearfoundher.com/events


If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher


Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.

https://www.lindsaypinchuk.com/mmsspring2024


If you know a FoundHer... we should meet, please tell her to share her story with us:

https://form.jotform.com/230008245758152


Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk


Podcast production and show notes provided by HiveCast.fm



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

263 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 419372650 series 3300817
محتوای ارائه شده توسط Lindsay Pinchuk. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Lindsay Pinchuk یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.


Dana discusses leveraging her family’s background in the flavor industry to create a unique protein powder for various dietary needs. She outlines her strategic growth approach, starting with direct-to-consumer channels before expanding into retail. Dana also reveals plans for a cookbook and an appearance on QVC to boost exposure and differentiate her product. Her story demonstrates the impact of sharing a genuine narrative and connecting deeply with an audience, fostering loyalty and empowering customers to become brand advocates.


Quotes

  • “Never sacrifice quality. I could have cheapened all my ingredients and kept the price point the same. I couldn’t do that. I couldn’t do it to my customers… I kept the formula that everybody loved... I kept it exactly the same. (35:54 | Dana Lynn Kaye)
  • “I kept quality and people saw that. It’s paid off in the long run because people are willing to buy quality. The people who really care about themselves and quality will buy it. They will. The ones who are like, ‘Oh, that’s too expensive for me.’ Okay, it’s not for you then. Not every brand, not everything is going to be for you.” (36:27 | Dana Lynn Kaye)

Connect with Dana Lynn Kaye:

http://www.instagram.com/danalynnkaye

http://www.instagram.com/devotionnutrition


30+ Ideas for Partnerships: https://lindsaypinchuk.myflodesk.com/eaf29325-febb-4f33-8137-2bc1fbbe4fd5


RSVP for Dear FoundHer... Live: http://www.dearfoundher.com/events


If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher


Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.

https://www.lindsaypinchuk.com/mmsspring2024


If you know a FoundHer... we should meet, please tell her to share her story with us:

https://form.jotform.com/230008245758152


Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk


Podcast production and show notes provided by HiveCast.fm



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

263 قسمت

همه قسمت ها

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع