The Ethics of Data: Balancing Innovation with Responsibility - Axel Shaefer (Adobe)

Data Strategy Guru's

Guest: Axel Schaefer, Product Marketing Executive @ Adobe Axel Schaefer is an expert in applying Adobe's Experience Platform across Europe, the Middle East, and Africa. He is responsible for ensuring that the platform's solutions for data analysis, activation, and distribution are properly used in various industries and business models. Schaefer has been instrumental in the development of this technology since its invention five years ago.

------

[00:00:00] Intro

[00:01:01] Driving Adobe's Experience Platform Across EMEA

[00:01:48] Adobe's Unique Position: Creative & Marketing Solutions

[00:03:20] Data Solutions for Nonprofits: Making a Difference

[00:06:23] Adobe Takes Alternative Route Amid Cookie Changes

[00:10:16] Embracing Ethical Responsibility in Technology Today

[00:12:15] Mastering Consent and AI: The Future of Marketing

[00:15:30] Maximizing Data Impact: Collaboration and Targeting Strategies

[00:18:08] Customers Hold Power - One Brand Experience Necessary

[00:19:26] Ethical Email Marketing: Changing Organizational Views

[00:21:36] Music Taste: Diverse and Unexpected

------

► Read the full article here:

-

I'm Yves Mulkers, a Data strategist, specialised in Data Integration. I have a wide focus and domain expertise on All Things Data . My skillset ranges from the Bits and Bytes up to the strategic level on how to be competitive with Data and how to optimise business processes.

--

Read our Latest Articles Here: ► http://7wd.at/2292616

► Follow our Data Journey on Youtube http://7wd.at/2326c94

► Subscribe to the @7w Data channel here: http://7wd.at/1ec7d84

—

► OUR COMPANY: 7wData is a data management firm that was born out of a passion and respect for technology. We offer software and hardware product-based businesses unique solutions surrounding disruptive data management technologies. The experience of founder Yves Mulkers allows us to deliver especially exceptional service in BigData, Cloud, sustainability, and more. When you work with us, our firm provides exposure and visibility to niche omni channel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

-------

► Follow me online here:

LinkedIn: https://www.linkedin.com/in/yves-mulkers Twitter: http://twitter.com/yvesmulkers Twitter: http://twitter.com/7wData Instagram: http://instagram.com/yvesmulkers Facebook: http://facebook.com/yvesmulkers Website: http://7wData.be Our AI Group: http://7wd.at/aiconnect