Assessing Your Organization's Customer Data Maturity

Data Science Tech Brief By HackerNoon

This story was originally published on HackerNoon at: https://hackernoon.com/assessing-your-organizations-customer-data-maturity.
Investing in customer data is a top priority for marketing leaders.
Check more stories related to data-science at: https://hackernoon.com/c/data-science. You can also check exclusive content about #customer-data, #customer-data-management, #customer-data-maturity, #database, #data-analysis, #data-visualization, #data-protection, #good-company, #hackernoon-es, and more.
This story was written by: @mparticle. Learn more about this writer by checking @mparticle's about page, and for more stories, please visit hackernoon.com.
Marketing departments are still trying to make sense of customer data they’re collecting, reduce manual work required to support customer data processes, and figure out how to use customer data to increase customer value. The Gartner CMO Council report surveyed 300 marketing leaders across industries and geographies and found that 80% of leaders said data, analytics and insights are “very important to winning and retaining customers,” nearly two-thirds were only moderately confident (or worse) in their data systems. To prevent your customer data set from becoming a data swamp, lay a solid, scalable customer data infrastructure at the heart of your martech stack.