The Role of Emotion in Marketing with Matt Celuszak of Element Human

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to create memorable, impactful campaigns.

Key Takeaways:

(03:39) AI-driven insights help marketers understand how human emotions affect engagement.

(07:15) Attention and stopping power are crucial for creating lasting brand impressions.

(11:03) Combining human behavior with data drives personalized marketing strategies.

(14:24) Emotional response correlates with memorability and purchase intent.

(19:00) Real-world behavioral responses provide complementary data to standard metrics.

(23:15) Balancing creators’ authenticity with brand messaging is key to successful influencer marketing.

(28:10) The staying power of content is as critical as initial engagement in brand building.

(31:30) Understanding the emotional impact of content helps brands connect more effectively with consumers.

Resources Mentioned:

Element Human homepage

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