Data Guru: Lift Results with Email

Data Guru by Acxiom

People today are smarter about how and when they will engage with brands. Matt Wolfrom of BRIDGE joins the Data Guru podcast to examine all the ways email can boost results -- on its own and in combination with other channels. Hear how building trust, narrative, and the ease of connection are all integral to successful email campaigns. Learn why open rates don’t matter anymore and gain pointers on actually making it into the inbox.
LinkedIn: https://www.linkedin.com/in/matthew-wolfrom/

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