Soft Pedalling w/ Heavy Pedal

Cycling Fashion Week

This week, we are joined by Terrence and Jesse from the Arizona-based kit brand Heavy Pedal to talk about their cycling scene, kit manufacturing, balancing earth tones and bolder designs, and how they got their start. Plus, Warren tries out purple bibs and has feelings.
1:39 - Tony is back and he thinks being a parent is easy
3:30 - Does Mallorca go in the canal with Girona?
8:20 - Introducing Terrence and Jesse from Heavy Pedal
9:37 - How they got into cycling
12:50 - The Arizona cycling scene
13:45 - Does Arizona have an influence on their kit?
14:56 - Where do their design ideas come from?
17:08 - The greatest cycling battle: Earth tones vs. Bold, eccentric designs
19:36 - Deciding the kind of kit you want to wear for a given ride
20:58 - Creating a $100 kit option
24:16 - Handling customer feedback and quality control
29:07 - Their manufacturing process
34:18 - Their approach to pricing and industry pricing in general
37:39 - The Heavy Pedal origin story: From fixie blog to bikes to kit
44:30 - Next steps for the brand
46:43 - Custom kit… custom CFW kit?
51:20 - Rapid Fire
56:21 - Terrence and Jesse’s Canals & Camillens
1:00:32 - Into The Canal

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