BlackHeart Bikes x Bleach: Happy To Ride Here

Cycling Fashion Week

We sit down with Zach Lambert of BlackHeart Bike Co. and Mikey Ojeda from Bleach Design Werks to talk about their new collab with MAAP that recently blew up cycling Instagram. Plus, we finally rate a bike again.
0:25 - Italian Alex and Skyler are not fired
2:20 - The new Team Canada kit being worn at Worlds
7:50 - The Nigerian track kit
9:53 - Introducing Mikey Ojeda of Bleach Design Werks and Zach Lambert of BlackHeart Bike Co.
15:10 - Mikey’s history with skateboarding and motorcycles, and how it influences his design
17:38 - How the collaboration between Bleach, BlackHeart and MAAP happened
22:31 - Breaking the fear of getting into cycling
25:14 - How the collab shows the real way some people ride
27:36 - Could bike brands start having “pro models” for non-World Tour type rides? How can bikes better express the rider?
33:06 - Is there overlap between motorcycle club culture and cycling club culture?
36:16 - Creating pieces like the tech tee that are less intimidating to wear
39:52 - Is all the pink in the collab a marketing campaign for the Barbie movie?
41:49 - Making the collab through community connections
46:02 - What’s next for both BlackHeart and Bleach?
50:40 - Into The Canal
1:02:04 - We Rate Your Bike For Free™
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