Revenue-Focused SEO: Strategies for Maximizing Profitability with Alex Galinos, Head of SEO at Hoppa

Cutting Edge: Web Content Development

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, for an insightful discussion on revenue-focused SEO strategies.

Join them as they:

• Delve into Alex's diverse background in SEO across multiple industries

• Explore the concept of revenue-focused SEO and its importance in modern digital marketing

• Discuss strategies for aligning SEO metrics with business goals and financial outcomes

• Examine the crucial connection between SEO, CRO, and PPC in driving profitability

• Consider the challenges of balancing short-term wins with long-term SEO strategies

• Shine a light on the impact of technology choices on SEO performance

• Offer practical advice for SEO professionals looking to demonstrate value to stakeholders

Alex Galinos is the Head of SEO at Hoppa, a travel company where he spearheads a revenue-focused SEO strategy across multiple international markets. With experience in diverse industries including gambling, travel, e-commerce, and more, Alex brings a unique perspective to SEO that emphasizes profitability and business impact alongside traditional metrics.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
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