Why You Must Overcome Continuous Partial Attention & How to Do It!

Customer Experience University - Winning Loyalty & Engagement One Customer at a Time

In this enlightening episode of "Customer Experience University," Dr. Joseph Michelli addresses a crucial but often overlooked challenge in the realm of customer service - "continuous partial attention." Former Apple & Microsoft executive Linda Stone coined this term to describe the habit of frequently splitting our attention between multiple sources, often due to digital distractions.

Dr. Michelli presents an in-depth exploration of how "continuous partial attention" can severely undermine service quality and customer satisfaction. More importantly, he provides actionable strategies for overcoming this pervasive problem:

1. Adopt the "Fully Present Rule": Learn why dedicating your complete attention to each interaction can foster a sense of respect and maximize the potential of every customer or team member interaction.

2. Minimize Distractions: Understand how minimizing digital distractions can enhance your ability to listen attentively, respond effectively, and provide personalized service that boosts client satisfaction and retention.

3. Create a 'Fully Present Zone': Discover the benefits of creating a designated space for focused interaction and how such an environment encourages a culture of mindfulness and attention.

Throughout the episode, Dr. Michelli reinforces the significant benefits of offering undivided attention, both for customers and colleagues alike. He explores how such attention can make others feel valued, respected, heard, necessary, safe, comfortable, and connected.

Join in for this insightful discussion on one of the most critical aspects of customer service. Remember to share the podcast episode and subscribe to stay updated with the latest insights. You can also reach out to Dr. Michelli for more in-depth discussions on fostering excellent customer experiences.