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Customer Segments or Customer Need States?
Manage episode 240904763 series 2376179
Customer segments or customer need states? The answer is … both!
It’s an important distinction in which I work with my clients to understand and leverage. It is the difference between creating experiences based on customer segmentation versus customer need states.
611 قسمت
Customer Segments or Customer Need States?
Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Manage episode 240904763 series 2376179
Customer segments or customer need states? The answer is … both!
It’s an important distinction in which I work with my clients to understand and leverage. It is the difference between creating experiences based on customer segmentation versus customer need states.
611 قسمت
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